Hello! Welcome to my small corner of the internet. Here, you’ll find over a decade of work across UX, product leadership, digital strategy, and personal projects that explore the intersection of technology and human-centered design.

You can call me a UX Product Manager, but over the years I’ve also worked as a co-founder, strategist, product designer, mentor, and agile advocate. I’ve tackled everything from healthcare and fintech to blockchain and AI—often blending technical innovation with real human needs.

Writing, researching, and building are how I think. They help me test ideas, map assumptions, and stay curious. Recently, I’ve been deeply engaged in conversations about how emerging tech like AI and Blockchain can be made intuitive and truly empowering. Expect a few grumpy but (hopefully) thoughtful takes on the future of design and digital products.

Making things that matter has always been my north star. Whether founding Bi’Klinik to reshape healthcare experiences, leading UX at UDAO to simplify blockchain education, or designing digital wallets and chain explorers at Paribu, every project has been a chance to learn, evolve, and build bridges between technology and people.

Currently, I lead UX and product initiatives at Bi’Klinik, while also advising and building platforms that aim to make complex systems simple and accessible. I believe the best products emerge from a combination of solid research, bold experimentation, and user obsession.

Before this, I led transformative UX efforts at places like UDAO, Paribu, Param, Vodafone, and Ziraat Bank, impacting millions of users across sectors like finance, healthcare, and telecom.

Along the way, I founded Tasarım Akademi and Medya Akademi, sharing knowledge about design, tech, and media with the next generation of creatives. I’m also the creator of artmovements.net, where I explore the stories behind the world’s artistic revolutions.

I live in Istanbul, but my work and projects have always been global. I love documenting ideas and experiences, whether through writing, photography, or strategic frameworks.

Anyway, hope to see you around!